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Gap Inc. has recently announced the integration of its four web sites: Gap, Banana Republic, Old Navy and Piperlime. So now customers will be able to navigate across all brands and place one single order, saving on shipping costs and having a more convenient and fast shopping experience.

This will allow Gap to improve efficiencies by reducing the number of orders to process. Gap’s executives also expect to increase revenues as customers will trade up when picking products across the brands.

Initially, Piperlime products will be shipped separately, but in 2009 the integration of the brand’s inventory under the same roof of all the others will make it one single shipment.



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