Tesco, the British retail giant, has successfully leveraged its frequent shopping program, the ClubCard – which rewards customers with points every time they shop at Tesco stores and allow them to redeem points for products and airline mileage – as a tool to better understand customer behaviors and preferences.
The ClubCard captures customer buying information [...]
Archive for the ‘Differentiation’ Category
Data-mining as a way to create competitive advantage
Posted in Differentiation, Grocery, tagged Assortment, Dunnhumby, Kroger, Loyalty Card, Promotion, Tesco on May 26, 2008 | Leave a Comment »
